Welcome Prima, a new luxury experience

We are delighted to present the newly designed and beautifully crafted FOPE Prima collection as part of FOPE’s famous Flex’it technology

Since 2007, the Italian fine jewellery brand FOPE has changed the way we wear our bracelets. With their innovative Flex’it invention, FOPE has progressed from the manageability of clasps to the ease of sweeping a bracelet elegantly onto your wrist.

Flex’it is an ever-growing family of contemporary jewellery pieces, all entirely made of 18 carat gold in Vicenza, Italy, where FOPE was founded in 1929. Each set features the signature stretchable bracelets, which represent an exclusive patented invention based on the use of tiny gold springs hidden in the mesh chain.


Prima is the latest addition to the Flex’it collections and we are proud to reveal its launch at Mappin & Webb. It is beautifully crafted – as you would expect from an international luxury brand such as FOPE – and is characterised by a fine design that makes each piece perfect to wear individually and fantastic to layer together.

The full set also includes earrings and necklaces, with tassels soon to be available. Furthermore, Prima presents an original variant to the classic rings with the Flex’it invention, previously exhibited within the Vendôme collection.

They are comfortable to wear throughout the day, you can easily wear them on different fingers and they are truly striking pieces to add to your jewellery box.

Prima is one for the jewellery lovers as it doubles its variations with small elliptical rondels available in white gold details with diamonds – reminiscent of dew drops. The design allows for diverse amalgamations of colours, carats and styles for a sophisticated, everyday look.