Going for gold

“We want to make our clients feel like members of our family,” explains Pedram Iraniasl, the boutique’s manager, when we sit down to chat on a quiet moment between appointments. “We know everything about them, while respecting their privacy, of course.” Pedram gives me an example telling me about a client who he knew was getting married in Barbados soon who was on the look-out for a necklace. A piece came in he thought would be perfect, so he picked up the phone. Needless to say, upon seeing it, the client bought the necklace.

It is this personal touch that is noticeable in every step of the FOPE experience. Whether a client has an appointment, is a loyal customer or this is their first time at the FOPE boutique, Pedram noted that the emphasis on the personal touch remains the same. The boutique team are all highly trained in haute hospitality with values rooted in generosity and reciprocity; where being hospitable is naturally inherent in the way a person is treated. “We like to try to get to know all our clients,” he says. “It helps us to recommend pieces to them and build a friendly rapport.”

This emphasis on hospitality is no doubt enhanced by the calm boutique interior of this Bond Street address, which was opened in partnership with Watches of Switzerland in 2019. The brand’s signature colour, a beautiful green hue, covers the walls, complemented by the touches of gold that are the brand’s trademark. FOPE’s gorgeous 18-ct gold pieces are tastefully displayed, each design given space to luxuriate, so, despite all ten of the brand’s men’s and women’s collections being available in-store, nothing feels cluttered or overwhelming.

For those who want to really take some time to view the collections, there is a private area on a mezzanine above the main space; similarly calm but with more space to get hands on with FOPE’s fabulous pieces. Because, thanks to its Flex’It technology, FOPE really is a brand that comes to life when you touch it.

Flex’It was a result of FOPE’s continuing love of experimentation, which first started when the brand supplied watch straps to Swiss haute horlogerie brands. What started life as the Novocento mesh – a resilient, non-soldered strap – by the early 200s had become a flexible patented 18-ct gold bracelet; a smooth, sensuous stretchy rope of precious metal that was revolutionary. The Flex’It system, as it was eventually renamed, allowed FOPE to create designs that could be worn by anyone; that could be easily slipped on and off with no need for a partner around to tussle with unyielding clasps. Its message was that this was jewellery for the modern, independent woman and it became a world-wide phenomenon.

Since then, FOPE has transformed this ingenious creation into a myriad of beautiful collections. The top-secret system for making the bracelet features dozens of tiny gold springs, which are masterfully placed between each link of the 18-carat gold chain rendering it fully flexible. Each one is made in-house at the company’s headquarters and production facilities, which are still in Vicenza, and involves a combination of high-tech, robotic technology and the expertise of goldsmiths and master craftsmen who are trained in-house. It is simultaneously ground-breaking and timeless – a vision of contemporary luxury that is uniquely feminine.

So popular have its Flex’It designs become FOPE has curated a line of five of its most successful flexible bracelets – Prima, Eka, Solo, Vendôme and Panorama – which it is, rather wittily, calling Must Have. Each one now updated with the FOPE logo on the gold roundel with a dainty diamond set in the O. The line is ideal for those who want to dip their toes in FOPE’s gold-saturated waters. Each piece is playful, petite, and perfect present material.