Fred Jewellery
A FRED jewel is a wink of happiness which illuminates the small and big moments of life.
FORCE 10 COLLECTION
The Force 10 collection can be worn in a thousand and one ways, every day, as one wishes. Both timeless and modern due to its interchangeability, its unisex aesthetic adapts to each personality.
PRETTY WOMAN COLLECTION
Fred is celebrating love and dedicating to it a major collection of both jewellery and high jewellery: ‘Pretty Woman’. More than any other collection, pretty woman invites the game of mix and match.
CHANCE INFINIE COLLECTION
Seize the opportunity and take a chance. This is the path Fred Samuel followed all his life. And the one that shaped the creation of Chance Infinie collection, which celebrates the softness and strength of femininity.
Customizables Cables & Bracelet Cords
One of the Maison’s signature pieces, the Force 10 bracelet was created in 1966 and reflects contemporary fashion as much as and the maritime and sporting influences behind its inception. This surprise encounter of a woven steel sailing cable with a gold or steel buckle goes beyond jewellery, having come to symbolise a sense of freedom, achievement, courage and casual elegance.
FRED offers a new playground for its iconic Force 10 collection and teams up with the famous tennis tournament Roland-Garros by presenting a capsule collection in the colors of this legendary competition.
About Fred
Some people’s destinies are sprinkled with stars, but it was diamonds, pearls and multi-colored stones that studded the destiny of Fred Samuel. Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.
Describing himself in 1936 as a ‘Contemporary Creative Jeweller’, he staked a claim for modernity based on striking jewelry, pieces with rounded, curvace outlines. Today, Maison FRED honours its founder’s unquestioning love of sunlight and color with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility of its collections.
