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Fred CUSTOMIZABLES

FRED CUSTOMIZABLES

As it turns 55, the Force 10 bracelet can be worn in a thousand and one ways, every day, as one wishes. Both timeless and modern due to its interchangeability, its unisex aesthetic adapts to each personality. By orchestrating the unexpected encounter between a braided steel sailing cable and a gold buckle, two materials that had previously seemed polar opposites, FRED made its mark on the history of jewellery. A striking avant-garde vision, this bracelet has since inspired a collection that is both relaxed and bejewelled. To the original creative daring was added versatility, and an energetic spectrum of upbeat colour.

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The Watches of Switzerland Group operates a network of retail stores, including Goldsmiths, Mappin & Webb, and the Watches of Switzerland.

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